Lisa Joseph is one of the lucky survivors.  On April 4, 1991, she and two other family members
stopped by the Good Guys Electronics Store in Sacramento, California.  As they left the store, she
was grabbed by the hair and shoved against the wall.  Shots rang out and four Asian gunmen
seized the store to protest their frustrations and unhappiness with their lives in the United States.  
Thirty-eight people were held at gunpoint and before the day was out the suspects deliberately
shot, stabbed or wounded eleven of the hostages, and killed three others.  

Lisa Joseph can recount the harrowing experiences inside the store from beginning to end.  She
can describe:

  •   How the hostages get tied up with speaker wire in groups, and were then ordered to play
    death games. (Heads or Tails & Eeenie Meanie Miney Moe)  

  •   Why and how she forgave all four of the gunmen that killed her uncle and unborn child?  

  •   What it was like when the SWAT team finally stormed the store and ended the nine hour  
    crisis?

  •  How she suffered a miscarriage with a twelve gauge to her head in the store? Then was
    made to watch people being shot, including her uncle.

She can provide an insider’s view of the excruciating details of the most brutal and tense terrorist
standoff in the history of United States.

During the siege, the Asian gunmen made a variety of demands wanting everything from millions of
dollars to more guns, 1,000 year old Ginseng roots, bulletproof vests, and a 50-passenger
helicopter to take them to Thailand.  The hostage crisis ended when the Special Enforcement
Details forcibly stormed in, killing three of the gunmen and wounded the fourth.  Joseph and her
cousin survived.  Her uncle was shot multiple times and killed by one of the gunmen.

Lisa Joseph’s story has been featured on Montel Williams, KFBK, FOX News Magazine, Maury
Povich, Cops, Real TV, America’s Most Wanted, History Channel, KCRA Channel 3, KXTV Channel
10, and many more.

Heads or Tails is available
online.  
Hard cover 189 pages, ISBN 0-97244453-0-7 Show & Tell Publishing.  









For interviews and media kits, please
e-mail or call Lisa Joseph at 916-419-9701.  Lisa can produce
the various video and audio clips of the events that transpired during the nine-hour hostage taking.
Heads or Tails: A True Account of the
Nation's Worst Hostage Crisis
All rights reserved.